A series of digital-first initiatives for José Cuervo and Diageo combined vibrant storytelling with interactive technology. From microsites and video-based experiences to social media contests, each campaign was designed to deepen consumer engagement and enhance brand loyalty. By inviting users to co-create content—such as submitting videos or sharing personal stories—these campaigns nurtured an authentic connection between the brand and its audience, proving that creativity and technology can coexist for meaningful results.

• Leveraged user-generated content to build a lively, interactive brand community

• Created immersive experiences (microsites, contests, blogs) to foster repeated engagement

• Showcased the power of creative storytelling paired with innovative digital features