During a pivotal redesign phase for Barnes & Noble’s corporate properties, this role involved guiding visual identity and user experience across websites, internal systems, and point-of-sale interfaces. The introduction of digital design manuals and style guides set the tone for consistent, intuitive interfaces that elevated both employee and customer interactions. By blending brand heritage with modern usability standards, the project enhanced Barnes & Noble’s corporate image and paved the way for ongoing digital transformation.

• Spearheaded comprehensive redesign of corporate sites and internal platforms

• Elevated the digital experience through cohesive brand standards and streamlined navigation

• Established scalable design frameworks still utilized across the organization, enhancing consistency and efficiency