This multi-channel campaign reimagined the classic film-viewing experience with a spectacular 30-story building projection in New York City. The concept celebrated the idea that “great films are meant to be shared,” inviting audiences to participate via Twitter (#FilmForAll) and even incorporate their own digital avatars into the projection. By blending user-generated content with large-scale experiential marketing, the campaign forged a powerful connection between AT&T, the Tribeca Film Festival, and the public.

• Demonstrated large-scale experiential marketing by animating a skyscraper

• Engaged thousands of New Yorkers in an innovative, interactive format

• Showcased brand synergy between AT&T and Tribeca, amplifying both brands’ commitment to community and creativity