The “Feel The Real” campaign championed the impact of out-of-home (OOH) advertising and challenged the growing concerns over digital ad viewability. By positioning OOH as a tangible, authentic medium that can also spark online engagement, the campaign shifted the conversation about how advertisers measure success. Featuring thousands of static and digital placements across more than 20 markets, “Feel The Real” called on the public and media planners alike to acknowledge the unparalleled value of reaching real people in real-world environments.

• Implemented 2,000+ OOH placements nationwide, driving significant visibility

• Emphasized OOH’s tangible, measurable impact in contrast to digital’s non-viewability problem

• Earned a 2017 EFFIE Award (Small Budgets – Services), underscoring campaign effectiveness