Faced with the challenge of introducing a brand-new product category, this campaign showcased Intel’s innovative chip for Smart TV technology, merging the best of online interactivity with traditional television. Through interactive outdoor ads and real-time audience participation, the campaign heightened awareness of how Smart TV could centralize all your favorite shows, apps, and media on one screen—putting viewers in charge of their own viewing experience. By transforming public spaces into dynamic engagement zones, Intel established itself as a leader in cutting-edge home entertainment.

• Drove brand awareness for a then-new product category through interactive content

• Encouraged user interaction and personalized experiences in a public setting

• Aligned tech innovation with lifestyle benefits, positioning Smart TV as the future of entertainment