Meet Our Team
Founded by strategist Lisa Wu and creative director Julio B. Soler, METAL sits at the intersection of data‑driven insight, bold storytelling, and cutting‑edge innovation. We design nimble solutions that help brands move faster, spend smarter, and turn breakthrough ideas into measurable results.
Lisa Wu
Co-Founder & Business Strategist
Lisa brings a wealth of experience in branding, communications, and data analysis, having guided both emerging and established businesses to high-impact growth. She believes in pairing strategic insights with bold creative concepts to achieve tangible results. With a track record of delivering ROI and compelling reporting, Lisa is committed to ensuring every client maximizes their investment in innovation.
Julio B. Soler
Co-Founder & Creative Director
Julio’s career is rooted in creative direction and media production, driving award-winning ad campaigns for global brands. A pioneer in generative AI, he’s constantly exploring new ways to blend technology and artistry in storytelling. Drawing on his background in design and music production, Julio balances innovation with real-world results. He believes in empowering clients through hands-on collaboration, delivering compelling visuals and streamlined processes that push boundaries without losing sight of practical goals.
There is no job small or big enough for us, we bring our A game everywhere.
At METAL we are more than just service providers, we are innovators and connectors that will empower you and your team. Our capability ensures that we can always meet your needs with the most cutting-edge solutions and insightful strategies.
Based in the New York City Metro region, we have access to a vast network associates, allowing us to scale our services swiftly and effectively. We are a dynamic agency with a unique blend of global perspectives.